After reading the case “Happy Brands and Ethical Implications” by Gringarten & Fernández-Calienes, pages 125-142, write a case study using the Case Analysis Outline Attached below.
Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge Publishing. ISBN-978-1-13-833727-5
- The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
- The paper is to be 1000 words in length, current APA style, excluding the title, abstract, and references page.
- No references are required.