Bus 3059 business analysis week 2 assignment 2: survey analysis

Assignment 2: Survey Analysis

A company’s cereal is not selling well. Create a 10–15-question survey that measures customers’ preferences for the company’s cereal product. Then, answer the following questions:

  • How many scale items will you put in the survey? Justify your answer.
  • Will you use multiple-choice questions? Why or why not?
  • How many scale items will you use in the survey?
  • Why did you select that number of scale items?
  • How many scale points will you use in the survey? Justify your answer.
  • What data type will be used in the survey? Justify your answer.

Submit your answers in a two- to three-page Microsoft Word document.