# Math810 mini project 3 | Statistics homework help

* Word Document and Excel Sheet Attached

Synopsis

You are the regional marketing vice president overseeing all US marketing for an international pharmaceutical distributor. Your team has recently submitted a proposed budget for advertising and marketing spending for the upcoming year to support 10% annual revenue growth for your company’s best-selling product, Dilomatox.  A summary of that budget along with this year’s forecasted data (forecasted since your fiscal year isn’t quite complete yet) is below:

DILOMATOX – Proposed Marketing Budget (DATA TABLE IN WORD DOCUMENT)

Proposed   Budget (Next Year)  Current   Forecast (This Year)     %   Change

Advertising and   Marketing Spending (total)   \$64,250,000   \$56,860,000   +13%

Product Revenue  \$1,164,471,000  \$1,058,610,000   +10%

Marketing   Spending as % of Revenue   5.52% 5.37%

CURRENT YEAR FINANCIAL FORECASTS (TABLE IN ATTACHED WORD DOC);

Dilomatox         Zoraffil            %   Change

Advertising and   Marketing Spending (total)  \$56,860,000  \$52,040,000    -8.5%

Product Revenue  \$1,058,610,000   \$1,138,510,000     +7.5%

Marketing   Spending as % of Revenue   5.37%  4.57%

To support their findings, the committee has supplied your team with the attached data file, providing weekly marketing spending and revenue (in millions of dollars) for the last 52 weeks for both brands.

Your task is to analyze this data, ‘uncover the story’ behind how advertising spend and revenue for these brands are related (or not!), and to write a managerial summary that you can use to justify your proposed advertising and marketing budget. You should organize your summary in a way that provides a strong and coherent argument, but in that argument your analysis should answer all of the following questions: